These digital transformations in technology are largely as a result of digital disruptions, that is, digital innovations that challenge existing norms.
However, as outlined by Hinings, Gegenhuber & Greenwood (2018)over the last decade in particular there has been a huge movement by companies to position their potentially disruptive ideas and services in a way that appeals to the early majority in the market, in the hope that it will persuade them to embrace their products and services and encourage others to use them to. In Australia in the last 2 years there has been a “20.9% increase” in innovative product development.
Although this may seem manipulative, it has brought us some services we probably do not want to admit that we CANNOT live without including Uber, Airbnb and Spotify.
However, we need to ask ourselves, how fast is too fast? With all these new innovations and ideas surely there has to come a point where digital disruptions over shoot the boundary and as consumers we stop buying into these far-fetched ideas. An article by Forbes supports this and provides further analysis into the impact of these disruptions on consumers.
Moreover, based on our current spending habits it is clear that as long as companies continue to monitor our search histories to capture an idea of what we desire, then their products will continue to create a sense of urgency, which is designed to makes us feel like we’re behind the 8 ball and cannot live without them.
However, there are further implications of digital disruptions and innovations as they have the potential to create negative impacts on consumers mental health and wellbeing as they can create an overly material society where many people fall into the trap of feeling like ‘I didn’t know I needed it until I saw it’. An article by Tina Woods provides a more in-depth view into the relationship between digital disruptions and innovations and their impact on mental health.
Have you ever felt that you didn’t know you needed something until you saw it?
Join the conversation and comment your experiences down below!
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External readings and references:
CISCO. (2016). Digital Disruption in Retail [Image]. Retrieved from https://www.slideshare.net/CiscoBusinessInsights/digital-disruption-in-retail-industry-threats-opportunties-and-business-gaps
Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information And Organization, 28(1), 52-61. doi: 10.1016/j.infoandorg.2018.02.004
McFadden, C. (2019). Almost Everything You Need to Know About Google’s History. Retrieved from https://interestingengineering.com/almost-everything-you-need-to-know-about-googles-history
8158.0 – Innovation in Australian Business, 2016-17. (2019). Retrieved from https://www.abs.gov.au/ausstats/abs@.nsf/0/06B08353E0EABA96CA25712A00161216?Opendocument
Category: Social Media, UncategorizedTags: AirBnB, Australia, datafeeds, digital distruptions, Digital innovations, Digital Marketing, google, Innovations, Insights, marketing, MentalHealth, MKF3881, search engine marketing, Spotify, TEDTalks, TEDX, Uber, Wellbeing