Are we moving too fast? Digital transformations, Disruptions and Innovations

The world around us is rapidly changing and evolving, especially since Google alone was only created not that long ago “in 1998!”[

These digital transformations in technology are largely as a result of digital disruptions, that is, digital innovations that challenge existing norms.

However, as outlined by Hinings, Gegenhuber & Greenwood (2018)over the last decade in particular there has been a huge movement by companies to position their potentially disruptive ideas and services in a way that appeals to the early majority in the market, in the hope that it will persuade them to embrace their products and services and encourage others to use them to. In Australia in the last 2 years there has been a “20.9% increase” in innovative product development.

Although this may seem manipulative, it has brought us some services we probably do not want to admit that we CANNOT live without including Uber, Airbnb and Spotify.

However, we need to ask ourselves, how fast is too fast? With all these new innovations and ideas surely there has to come a point where digital disruptions over shoot the boundary and as consumers we stop buying into these far-fetched ideas. An article by Forbes supports this and provides further analysis into the impact of these disruptions on consumers.

Moreover, based on our current spending habits it is clear that as long as companies continue to monitor our search histories to capture an idea of what we desire, then their products will continue to create a sense of urgency, which is designed to makes us feel like we’re behind the 8 ball and cannot live without them.

However, there are further implications of digital disruptions and innovations as they have the potential to create negative impacts on consumers mental health and wellbeing as they can create an overly material society where many people fall into the trap of feeling like ‘I didn’t know I needed it until I saw it’. An article by Tina Woods provides a more in-depth view into the relationship between digital disruptions and innovations and their impact on mental health.

Have you ever felt that you didn’t know you needed something until you saw it?

Join the conversation and comment your experiences down below!

Also, don’t forget to subscribe and follow The Emma Editorial for more interesting posts in the future.

External readings and references:

CISCO. (2016). Digital Disruption in Retail [Image]. Retrieved from

Hinings, B., Gegenhuber, T., & Greenwood, R. (2018). Digital innovation and transformation: An institutional perspective. Information And Organization28(1), 52-61. doi: 10.1016/j.infoandorg.2018.02.004

McFadden, C. (2019). Almost Everything You Need to Know About Google’s History. Retrieved from

8158.0 – Innovation in Australian Business, 2016-17. (2019). Retrieved from


13 Comments on “Are we moving too fast? Digital transformations, Disruptions and Innovations

  1. It is crazy how fast technology has influenced our society! A great benefit to this is, is that nearly everything has become much more automatic and convenient!

    • I agree, we can move at a much faster pace now which has many benefits, especially to how quickly the economy grows and how quickly we can take action.
      However, we also need to consider how quickly we can change and adapt in order to stay up with the trends. This can cause a financial and mental burden if not carefully monitored.

  2. I think it’s quite scary to think that our generation of people have become so reliant on these technologies and we fall too deep into them without even realizing. Especially, when companies are making online shopping much easier (with websites, mobile apps, afterpay etc), customers nowadays are also spending more than ever!

    • That’s very true! The click to purchase ratio is getting smaller and smaller.
      However, we need to consider how this impacts our ability to function as a society.
      The more we are used to demanding information and products the more we are likely to be damaging our ability to unwind and be present in the ‘now’.

  3. How did people book accommodation for holidays before Airbnb & other services like -Honestly!! How did the generation before us live?!
    Yep, I think we have become too dependent on the Internet

    • I definitely agree! We have become so dependent on the internet. Our society functions based off of this intangible concept. All our medical records, flight details and workplaces operate off of it. Whilst it can be positive, we also need to consider the idea that physical assets and documents may still be necessary.

  4. Yeah, there is a really strong push towards this and while sometimes it’s acceptable, some apps even monitor everything you see and click, making it creepy and annoying, like your being watched at your own home. Overall, a great article, Emma!

  5. That’s so true! “I didn’t know I needed it until I saw it” I’ve bought so many stupid and useless things online thanks to ads that I would have never bought before. Especially with ebay, once you go down the rabbit hole, it won’t leave until you buy it! The ebay ads are everywhere!!

    • Exactly! It’s a great innovation that has helped a lot of people travel in ore comfortable and cheaper way. The concepts that the internet can divulge is incredible!
      Have you seen any other examples of this recently?

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