Have you ever found yourself at 2am in the morning wondering how you went from researching what Netflix show to start next to watching videos on how to build a survival hut in the Amazon. Well, you’re not alone.
This is all thanks to the genius search engine marketing (SEM) tools that help to feed us information about what we want, when we want it!
Although we have the world at our fingertips with instant access to answers of even the most far-fetched questions there is a huge amount of research and technology that goes into making that possible.
For example, have you ever been looking for a new place to eat and decided to search ‘places to eat near me’. Well research suggests that “41%” (Beltis, 2019) of people do search this on a regular basis.
In order to feed us relevant information websites need to adjust to the algorithm and use white-hat techniques as outlined by Brian Dean; such as quality content and quality inbound links (such as links to their social media) to increase their online visibility, so that ultimately we purchase from them.
Burgers of Melbourne are a great example of this, they’ve utilised SEM techniques to be seen by the public and become a good reference point if you ever need burger inspiration. Seriously, check them out.
This makes both on-page and off-page optimization crucial especially for small businesses who may not have a large budget for marketing and want to grow organically.
This means using approaches such as:
However, some implications that arise from these techniques is that there is still no guarantee that by solely using white hat techniques or optimizations that your webpage will be favoured by Google’s algorithm, there are still a multitude of factors that digital marketers need to consider. Especially as the digital age continues to grow if the content you are posting is not relevant, then no algorithm or technique can save you.
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External Readings and References:
Beltis, A. (2019). The Top 5 Restaurant Digital Marketing Trends of 2018. Retrieved from https://pos.toasttab.com/blog/restaurant-digital-marketing-trends-in-2018