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Hilarious Company Social Media Responses to Customers

As the world of social media continues to evolve, so too does the way that customers interact with companies.

Over recent years the use of social media platforms to interact with not only each other but global companies have skyrocketed. The figure below by Statista outlines exactly how integral social media has become to our lives and how it is expected to grow well into the future.

However, whilst this can be positive and help companies gain much needed exposure in such heavily saturated markets, it can also have implications of being detrimental, as bad reviews can be spread worldwide instantaneously. Take a look at this article by Marianna Pallini, it further highlights just how much social media can influence a companies/ individuals reputation

Therefore, in order for businesses to be successful with social media marketing they should follow these simple rules:

  • Be Active: Post regularly to keep consumers aware and engaged
  • Be Interesting: Keep posts exciting and thought-provoking

But most importantly…..

  • Be Informal.

I know that may see a bit left of field but hear me out on this one.

By being informal and genuine with your customers it can help to build trust and soften the impact of negative complaints.

Take a look below at some companies who have nailed this concept!

Photos sourced: BoredPanda

Although these are light-hearted, they are actually crucially important to the overall business social media strategy.

Key Implications:

Some key implications that can be drawn from this is that, not only is it crucial for businesses to have an online presence, but they also need to understand how to interact and most importantly engage their consumers as merely having a webpage or social media account is rarely enough to be recognised in the online world.

Join the conversation below and let us know if you have ever seen funny company responses online and if you think they are appropriate or not.

Also don’t forget to have your say about what you would like to see in future posts in the poll below.


Additional readings and references:

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10 Comments on “Hilarious Company Social Media Responses to Customers

  1. Great post Emma! Some of these are amazing I’m a huge fan of Wendy’s marketing team they do an amazing job at it. You should definitely check them out!

    • Thank-you! I’m glad that you find them funny too! Clearly they’re on the right path if you remembered them.
      This technique can be very useful but also quiet controversial. Therefore, it shouldn’t be used in isolation or sorely relied on because it can be damaging if used wrong.

  2. I find this so accurate. When i see businesses who are more informal with customers and take a personal approach, they are considerably more relatable! great post 🙂

    • Thank you for your feedback!
      There is definitely a fine balance that is necessary in order to make sure that responses are funny and not offensive. It is hard to balance.
      It really does come down to market research and making sure you understand your customers and how they react.

  3. It’s great to see that you brought up the importance of knowing the right way to reply to feedback or critic, especially to negative ones. I have seen many Youtubers who creates an argument with their viewers who made a critic, that caused them to have a bad reputation as a brand.

    • There’s a fine line between comedic value and crossing a boundary. The companies that can find that balance are the ones that will truly benefit. However, keep in mind that there are other tactics they can use if they don’t feel comfortable with this one.

  4. he he. Those screenshots are so funny. It is what people want to see and is more likely going to get more people on board with these companies if they are seen to have good banter.

    • It’s all part of building that positive persona. However, there are cases where companies got it very wrong, so they need to be careful

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