Over the years Email marketing taken many forms from pharmacies trying to sell you their latest performance enhancing medicines to Princes from far away countries offering you many luxuries if you hand them over your bank details. However, despite some of these spam emails being evidently misleading some unfortunate people do fall into their trap.
As digital marketing has evolved and a multitude of new social platforms have risen emails have stayed constant as a substantial mode of societally recognised communication, and along with it spam in all its glory has managed to sneak through.
In December 2018 Statista, (2018) revealed that spam emails accounted for approximately 57% of all email traffic. Seeing as Statista, (2018) also highlighted that in that same year approximately 281.1 billion emails were sent and received on a day-to-day basis there’s no wonder why spam is thriving.
Here is an example of a Spam email from EZ computer solutions:
Implications include the idea that is spam just limited to email marketing? It is clear that the word ‘spam’ has been linked to emailing, however, is it also possible that whatever digital marketing revolution produces there will always be that ‘spam’ element, even once emailing as a main form of communication ceases to exist?
Additionally, an article by Peter Roseler outlines key reasons why email marketing and spam ‘still work’, some key reasons include:
Here is an outline of the evolution of email marketing:
Testing Email Marketing:
To further test how effective email marketing is I have decided to test it out for myself through creating a Mailchimp account. So, I invite you all to comment down below or individually message me your emails so that I can test out this email scheme by sending you email updates about this blog to see the impact and reach of this marketing technique. I will update you in future posts about my findings.
Do you know anyone who has ever fallen victim to the everlasting technique that is SPAM?
Join the conversation and comment down below your thoughts!
See you all in the next post!
Additional readings and references:
Category: marketingTags: digitalevolution, Emailing, emailmarkerting, Emailmarketing, emails, growingyoursocialmediapresence, influencers, marketingevolution, MKF3881, mobilemarketing, Social Media, SPAM, SPAMmarketing, theemmaeditorial