Marketing has taken control over our lives in so many ways, as many of the latest blog posts have showed. However, now it is not only taking centre stage in our physical life, but in a VIRTUAL way too. There really is no escaping the inevitable.
However, we must first establish; What is VIRTUAL REALITY?
According to (“What is Virtual Reality? – Virtual Reality Society”, 2019) it refers to, when a person becomes immersed in a virtual world, and is able to manipulate objects or even stimulate their senses to create an illusion of reality.
How does this relate to marketing?
Well, many companies have embraced this new technology and have skillfully used it to create hype about their products, or even to drive home messages to consumers through intangible experiences about how their life really would be enhanced by purchasing products or services from them.
A clever example of this has been introduced by Specsavers. They have analysed their market segments and understand that going into store and trying on a million pairs of glasses is not always possible in today’s time poor society.
So to make sure that they are not losing the clientele they have worked to gain they introduced a Virtual App to help you try on glasses from the comfort of your own home.
Their user friendly App allows you to find the perfect frames in minutes, How fantastic is that?
What are the implications and benefit for digital marketing?
Check out this video below that provide further insight into the impacts of virtual reality on digital marketing.
What other ways have you seen brands introduce virtual reality into their marketing, and what did you think of it?
Join the conversation and comment down below your thoughts!
Additional external readings and references
Sheetrit, G. (2017). 5 Ways Virtual Reality Will Impact Business in 2018. Retrieved from https://www.business.com/articles/5-ways-virtual-reality-will-impact-business-2018/
What is Virtual Reality? – Virtual Reality Society. (2019). Retrieved from https://www.vrs.org.uk/virtual-reality/what-is-virtual-reality.html
Yawney, T. (2016). What’s The Impact Of Virtual Reality On Marketing?. Retrieved from https://www.techwyse.com/blog/internet-marketing/whats-the-impact-of-virtual-reality-on-marketing/whats-the-impact-of-virtual-reality-on-marketing/
Category: marketing, Social MediaTags: Australia, digital, Digital innovations, digitalmarketing, growingyoursocialmediapresence, growyourmarket, influencers, marketingevolution, marketinginsights, Milennials, MKF3881, Social Media, Specsavers, theemmaeditorial, Timepoor, virtual, VirtualReality