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The impact of Social media on the F1 Grid

We all know how much F1 has shifted over the last few years towards becoming more transparent and giving greater insight into the lives of the teams and their drivers.

However, how much of this is actually as positive as we think it is?

An initial perspective is that is allows drivers multiple platforms to interact first-hand with fans from around the world. After all, fans are a large driving force of the sport, so this is important.

It is also crucial as it allows drivers the opportunity to reach out to a larger audience and gain followers who may not have been interested in the sport previously, which enhances their ability to secure lucrative sponsors, which can make or break their ability to secure a seat in the sport in the future.

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It also allows drivers to clear up on-track incidents or miscommunication both within their team and with other drivers.

However, this all access pass to the lives of the drivers no doubt has an impact on what happens on track. This means that rivalries no longer just stems from on track competition, but now fans are pitting each individual against each other based on their personality and friendship with other drivers on the grid.

For example; Lando Norris and Carlos Sainz have formed a firm friendship this season which they have flaunted on social media. This has largely impacted how they are embraced by fans on and off track and can be proved in comparison to Kevin Magnussen and Romain Grosjean who have little to no positive connection at all, and is shown clearly in most races so far this year.

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Another victim claimed by the impact of social media is Pierre Gasly. The torment and ridicule posed by fans online played a significant role in his loss of confidence and demotion back to Torro Rosso over the summer break. Although, Sebastian Vettel who endured similar pressures was able to overcome this by distancing himself from the toxic comments and not having any personal social media accounts to impact his ability to focus.

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How much do you think Social Media impacts your perception of F1?

Comment below your thoughts and opinions.

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2 Comments on “The impact of Social media on the F1 Grid

  1. It goes to show how much of an impact social media leaves on the drivers when guys like Nico Rosberg refused to use any of his accounts in 2016 to not get distracted and psych himself out. He claimed it was a big way to get that advantage over Lewis and ended up becoming world champion.

    • That’s another great example. Although, it is clear that he is suffering now as many drivers are criticising his approach to reviewing their performance after each race.

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