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Is this the real life, is this just fantasy? The Rise Of Virtual Reality In Marketing.

Marketing has taken control over our lives in so many ways, as many of the latest blog posts have showed. However, now it is not only taking centre stage in our physical life, but in a VIRTUAL way too. There really is no escaping the inevitable.

However, we must first establish; What is VIRTUAL REALITY?

According to (“What is Virtual Reality? – Virtual Reality Society”, 2019) it refers to, when a person becomes immersed in a virtual world, and is able to manipulate objects or even stimulate their senses to create an illusion of reality.

How does this relate to marketing?

Well, many companies have embraced this new technology and have skillfully used it to create hype about their products, or even to drive home messages to consumers through intangible experiences about how their life really would be enhanced by purchasing products or services from them.

A clever example of this has been introduced by Specsavers. They have analysed their market segments and understand that going into store and trying on a million pairs of glasses is not always possible in today’s time poor society.

So to make sure that they are not losing the clientele they have worked to gain they introduced a Virtual App to help you try on glasses from the comfort of your own home.

Photo sourced: IrishTechNews

Their user friendly App allows you to find the perfect frames in minutes, How fantastic is that?

What are the implications and benefit for digital marketing?

  1. Product testing: VR is clever way to not only give potential customers an experience of the products offered by a company, but it also results in key data which can be used by companies to understand HOW consumers interact with products, and ways that they can improve them before they are manufactured to become more desirable.
  2. Customer loyalty: As VR is still quite new to many people most new VR experiences offered by a company will help with building brand affiliation and loyalty, and will also help to keep the company top-of mind when purchasing.
    (Yawney, 2016) Predicts that most businesses will be using some form of virtual reality in their core marketing and business operations within 7-10 years.

Check out this video below that provide further insight into the impacts of virtual reality on digital marketing.

What other ways have you seen brands introduce virtual reality into their marketing, and what did you think of it?

Join the conversation and comment down below your thoughts!

Additional external readings and references

https://irishtechnews.ie/specsavers-launch-virtual-try-on-app/
https://www.specsavers.com.au/virtual-try-on

Sheetrit, G. (2017). 5 Ways Virtual Reality Will Impact Business in 2018. Retrieved from https://www.business.com/articles/5-ways-virtual-reality-will-impact-business-2018/

What is Virtual Reality? – Virtual Reality Society. (2019). Retrieved from https://www.vrs.org.uk/virtual-reality/what-is-virtual-reality.html

Yawney, T. (2016). What’s The Impact Of Virtual Reality On Marketing?. Retrieved from https://www.techwyse.com/blog/internet-marketing/whats-the-impact-of-virtual-reality-on-marketing/whats-the-impact-of-virtual-reality-on-marketing/

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SPAM: The Cockroach that never dies, despite everything that digital marketing evolution throws at it…

Over the years Email marketing taken many forms from pharmacies trying to sell you their latest performance enhancing medicines to Princes from far away countries offering you many luxuries if you hand them over your bank details. However, despite some of these spam emails being evidently misleading some unfortunate people do fall into their trap.

As digital marketing has evolved and a multitude of new social platforms have risen emails have stayed constant as a substantial mode of societally recognised communication, and along with it spam in all its glory has managed to sneak through.

In December 2018 Statista, (2018) revealed that spam emails accounted for approximately 57% of all email traffic. Seeing as Statista, (2018) also highlighted that in that same year approximately 281.1 billion emails were sent and received on a day-to-day basis there’s no wonder why spam is thriving.

Here is an example of a Spam email from EZ computer solutions:

Photo sourced: EZ Computer solutions

Implications:

Implications include the idea that is spam just limited to email marketing? It is clear that the word ‘spam’ has been linked to emailing, however, is it also possible that whatever digital marketing revolution produces there will always be that ‘spam’ element, even once emailing as a main form of communication ceases to exist?

Additionally, an article by Peter Roseler outlines key reasons why email marketing and spam ‘still work’, some key reasons include:

  • It is an easy way to reach mobile/ device users
  • It helps keeps customers informed
  • It is inexpensive

Here is an outline of the evolution of email marketing:

Photo sourced: SabIntern

Testing Email Marketing:

To further test how effective email marketing is I have decided to test it out for myself through creating a Mailchimp account. So, I invite you all to comment down below or individually message me your emails so that I can test out this email scheme by sending you email updates about this blog to see the impact and reach of this marketing technique. I will update you in future posts about my findings.

Do you know anyone who has ever fallen victim to the everlasting technique that is SPAM?

Join the conversation and comment down below your thoughts!

See you all in the next post!

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Additional readings and references:

Hilarious Company Social Media Responses to Customers

As the world of social media continues to evolve, so too does the way that customers interact with companies.

Over recent years the use of social media platforms to interact with not only each other but global companies have skyrocketed. The figure below by Statista outlines exactly how integral social media has become to our lives and how it is expected to grow well into the future.

However, whilst this can be positive and help companies gain much needed exposure in such heavily saturated markets, it can also have implications of being detrimental, as bad reviews can be spread worldwide instantaneously. Take a look at this article by Marianna Pallini, it further highlights just how much social media can influence a companies/ individuals reputation

Therefore, in order for businesses to be successful with social media marketing they should follow these simple rules:

  • Be Active: Post regularly to keep consumers aware and engaged
  • Be Interesting: Keep posts exciting and thought-provoking

But most importantly…..

  • Be Informal.

I know that may see a bit left of field but hear me out on this one.

By being informal and genuine with your customers it can help to build trust and soften the impact of negative complaints.

Take a look below at some companies who have nailed this concept!

Photos sourced: BoredPanda

Although these are light-hearted, they are actually crucially important to the overall business social media strategy.

Key Implications:

Some key implications that can be drawn from this is that, not only is it crucial for businesses to have an online presence, but they also need to understand how to interact and most importantly engage their consumers as merely having a webpage or social media account is rarely enough to be recognised in the online world.

Join the conversation below and let us know if you have ever seen funny company responses online and if you think they are appropriate or not.

Also don’t forget to have your say about what you would like to see in future posts in the poll below.


Additional readings and references:

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